What makes Vita Liberata different?

With Odour Remove™ technology for zero smell, Moisture Lock™ technology for 72-hour skin hydration, 80% certified organic ingredients and the world’s first completely non-toxic formulation, Vita Liberata is the most natural and skin caring tan available. It treats the skin while tanning it, promising a flawless fade with no scaling or patching.

How long will it last?

pHenomenal 2-3 Week Tan will last 4 times longer than regular tans while the rest of our collection will last 4-7 days. To achieve the best results, prep your skin by exfoliating with Super Fine Skin Polish and use Moisture Boost Body Treatment daily following your tan application to maintain it.

Can you use it on your face?

Absolutely! As they contain natural ingredients and Moisture Lock™, all Vita Liberata tans are gentle enough for use on the face. However we also have tinted (Rich Face) and gradual (Deep Face) self tans that are designed specifically for the delicate facial skin. These tanners contain even more hydrating ingredients than our body tans and contain less DHA so they can be used regularly to maintain a subtle glow.

How does it work?

The main active tanning ingredient used in Vita Liberata tanners is Dihydroxyacetone (also known as DHA), which is derived from organic sugar beet. Vita Liberata’s DHA is 100% Ecocert approved DHA and is combined with pure natural and organic ingredients that condition and nourish the skin while tanning it. The DHA reacts chemically with the amino acids found in the upper epidermis (top layer) of the skin producing colouring from yellow to brown. An individual’s level of amino acids will dictate the final result of their self tan application. DHA should be left to develop on the skin between 4-8 hours for optimum results.

Does it protect me from sunburn?

You can still get a suntan and sunburn through all self tans as they don’t contain SPF sun protection! It’s very important that you still use a sun protection product with sufficient levels of SPF when exposing your skin to the sun.

Now available at IHA!